Media Planning

Media planning is the task of a media agency and finding media platforms for a client's brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives.

Advantages of media planning:

Media planning saves you time and cost. Instead of advertising at all the times and prepare the medium list tentatively, once can do a small research prior to the campaign to find out the exact details required for the campaign. If the perfect information is gathered through the research, you can target your audience with low cost at an appropriate timing.

Media planning can provide your advertisement campaign an experts experience and guidance, using which you can effectively launch your advertisement. If you want to launch an effective ad campaign, media planning is an indispensible need to do that.

If you want to target your right audience and specific location coverage, you need to use the media planning strategy, so as to avoid unnecessary spending on trivial things and enhance it overall reach.

Types of media planning

  • Television
  • Radio
  • Newspapers
  • Magazines
  • Outdoor billboards
  • Public transportation
  • Yellow Pages
  • Direct mail
  • Digital advertising
  • Other media i.e. catalogs, samples, handouts, brochures, newsletters etc.

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